Spend Analysis, as a first step in the sourcing strategy, increases visibility into spend data, identifies cost reduction opportunities and drives sourcing decisions, its ultimate goal being to improve spending behaviours and increase spend under management. An Aberdeen Group study (September 2011), showed that organizations using spend analysis captured, on average, 24% more spend under management than those not using it. Furthermore, according to an AMR research study (2009) on Spend Analysis, organizations not leveraging spend analytics, have, on average, 55% of untapped spend, 10% to 15% missed savings in categories that have not been examined and even 6% missed savings in categories that are actively managed.