Why video sourcing?
e-Sourcing is quicker and more effective than traditional methods but are you making the most of the digital tools at your disposal? Video sourcing is a significant advantage of online over offline procurement. Think of the pages of exposition that can be replaced with a well-made video. Video represents an elegant, eye-catching and time-saving (for author and audience) solution in a number of e-sourcing scenarios.
Making a video is incredibly easy nowadays, no matter what your level of technical ability. In a lot of cases, your mobile phone will do the job perfectly. There is also easy-to-use production software available online for nothing. We recommend Windows Movie Maker and iMovie. Audio and visual editing will give your video a professional sheen.
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Ask suppliers to provide a video in their response
Concerned about the capabilities of suppliers to manage the significant project you are requesting a tender for? Ask their project manager to submit a video presentation outlining their capabilities and how they would manage the workload and achieve objectives. Alternatively, request a walkthrough of a similar project they successfully completed, or ask for a video demonstration of a product, service or component. There are so many ways in which a supplier can demonstrate their processes and quality using video – all you have to do is ask!
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Attach a video to your request
The more suppliers know about your company, the more targeted their response to the business needs and objectives outlined in your request for quotation, tender, information or proposal. Many companies (including SourceDogg!) have a video that outlines their products and ethos. Another option is to record a walkthrough of your project site, factory or office. Attach such a video to your request and help suppliers get a true sense of your organisation, process or project.Use video sourcing to give suppliers context and they will engage more with your request.
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Attach a video to your item
Requested items are not always of an ‘off-the-shelf’ (readymade), especially if the item is a service rather than a physical product. With a video you can give a nuanced description of what your organisation requires. Describe how the item will be used, the expertise of your organisation’s users and other contextual information. Use a combination of text, commentary and graphic to give competing suppliers a complete picture of what you require. This will help attract a higher proportion of suitable responses.
Remember that your videos can be easily stored in your SourceDogg Document Library, ensuring they are readily available whenever you return to the market.
Still not convinced by video sourcing? Consider the following statistics about visual content:
- People process visuals 600,000 times faster than text.
- People retain 80 percent of what they see and only 20 percent of what they read.
- 40% of people respond to visual information better than plain text.
- More than 60 percent (65 percent) of people are visual learners.
Source: http://www.ragan.com/Main/Articles/Infographic_Why_visual_content_is_better_than_text_48199.aspx#
See how to implement video sourcing with the SourceDogg Knowledge Base. Are you a supplier? See how to attach a video to your responses on SourceDogg.
