The value-adding potential of procurement is now widely recognised. It was not always so. In previous times procurement occupied a peripheral position within most organisations. It was viewed in operational or tactical terms, but rarely as a strategic, value-adding activity.
Finding out what the market can provide is essential to the role of a procurer. Indeed, the term ‘reverse marketing’ has been used to capture the role of procurers in proactively identifying who can offer them what in the marketplace.